Channel strategy
Which platforms deserve your effort, what each one is for, and the content pillars that give you something worth saying every week.
03 · Social media management
Show up every week, or do not bother showing up.
Social only works when it is relentless. We build the content plan, run the calendar, create and post, handle the replies, and report on what actually moved. The channel compounds instead of restarting every quarter.
What it includes
What you actually get.
Content plan and calendar
Planned ahead and agreed with you, so publishing never depends on somebody finding a spare hour on a Friday.
Creation, posting and community
We write, design, schedule and publish, then handle the comments and messages that turn a post into a conversation.
Analytics and iteration
Monthly reporting on reach, engagement and what arrived as a lead, with the plan adjusted against it.
Proof
Where this has been done before.
SemiconductorsTwo years growing LinkedIn, business development and onsite sales.
2 yearsand still running
A technical B2B audience that actually engagesStart yours
Live eventsLive onsite marketing and real time content for the largest AV show in the world.
1 yearas onsite marketing partner
Instagram challenges and trivia that pulled the floor inStart yours
Tech consultingWebsite, lead generation, CRM and conference representation.
4workstreams, one plan
Four workstreams run as one strategyStart yours
Questions
Social media management, answered.
For most B2B tech companies, LinkedIn first and everything else second. We would rather run one channel properly than four badly.
It helps, but no. Plenty of what we run is written, designed or filmed around the work rather than around the founder.
Engagement moves within weeks. Audience and inbound take a few months of consistency. SilTest was a two year LinkedIn led engagement, and that is the timescale on which it really pays.
The other three
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Want social media management handled properly?
Fifteen minutes, free, no obligation. You will leave the call knowing what we would do first.