Hospitality
Lead generation and venue sales for an exclusive members lounge.
A private members lounge selling two different things to two different buyers.
The problem
What they were up against.
The Craft Cigar Club is both a premium members experience and an event space. Those are not the same sale: an individual choosing a membership and a company booking a venue respond to different things, on different timelines, through different channels. Treating them as one audience is the quickest way to do neither well.
What we did
The sequence.
- 01
Separate the two sales
Membership and corporate venue hire run as distinct lines with their own targeting and outreach, rather than one message hoping to land with both.
- 02
Outreach and closing, not just leads
We generate the leads and close them. Handing over a list and calling it lead generation leaves the hardest part with the client.
- 03
Alongside the in-house team
We work with their marketing team on the wider growth plan rather than around it, so the outreach and the brand stay recognisably the same business.
What it produced
The result.
- Two revenue lines grown in parallel.
- Membership base expanded through direct outreach.
- Corporate venue rentals driven alongside it.
Disciplines used
What this was built from.
Get started
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