Tech consulting
Website, lead generation, CRM and conference representation.
Four things most companies buy from four suppliers, none of whom talk to each other.
The problem
What they were up against.
RCK needed a website, lead generation, a CRM that reflected reality, and someone to represent them at conferences. Bought separately, those become four relationships with four opinions: the site says one thing, outreach says another, the CRM records neither, and nobody owns the conference follow-up. The cost is not the invoices, it is that no single person can tell you what is working.
What we did
The sequence.
- 01
One strategy, then four workstreams
The plan came first and the workstreams were derived from it, so the website, the outreach and the conference presence argue the same case in the same voice.
- 02
A CRM that matches what happened
Every conversation recorded, so the pipeline is a record rather than an estimate — and it stays RCK’s when the engagement ends.
- 03
Represented in the room
We attend conferences and client meetings as part of their team, with follow-up sent while the conversation is still warm.
What it produced
The result.
- Four workstreams running against one plan rather than four briefs.
- A pipeline the client owns and can read.
- Growth in the social accounts, LinkedIn especially.
I was struggling with the direction of my marketing strategy, so I worked with Aspire to create one that was fully personalised. I was extremely happy with the results. Elena built a clear step by step strategy that was easy to implement, and we have seen a lot of growth in our social accounts, especially LinkedIn.
Disciplines used
What this was built from.
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