Traffic without enquiries is rarely a design problem. It is almost always one of four things: the page does not name who it is for, it offers nothing to believe, it asks for too large a commitment as the only option, or it is written about the company rather than about the problem the reader arrived with.
The page does not name its buyer
A visitor decides in a few seconds whether a page is addressed to them. Copy written to avoid excluding anybody excludes everybody, because nobody recognises themselves in it.
Naming a sector, a company size or a situation costs you the visitors who were never going to buy and converts the ones who were. That trade is almost always worth making.
There is nothing to believe
Claims without evidence are read as advertising and discounted automatically. Named clients, a number somebody can check, a description of how the work is actually run: those move a reader. Adjectives do not.
If the proof is weak, say less rather than louder. A modest claim that can be substantiated outperforms an ambitious one that cannot, because the second one makes the reader doubt everything else on the page.
One call to action, and it is the largest one
Most B2B sites offer exactly one thing to do, and it is to book a call. That suits the small group who are ready and ignores the much larger group who are interested but not yet willing to put a stranger in their calendar.
A second, smaller action captures that group: a guide, a short diagnostic, a question answered without a meeting. It converts a visitor who would otherwise leave as anonymous traffic.
The copy is about the company
Pages that open with founding dates and values are describing the seller to a reader who arrived with a problem. The reader is not yet interested in you, and the page has to earn that.
Open with the problem in the reader’s language, state what you do about it, then show that you have done it before. The company story belongs on the about page, where somebody who already cares will go looking for it.