04 · Business development
The growth work that makes the sales work land.
Outreach converts far better when the buyer recognises the name and finds a website that backs it up. This is the brand, the site and the partnerships that carry it. The positioning those are built on is go-to-market work, and lives there.

What it includes
What you actually get.
Brand and visual identity
A coherent look that survives contact with a slide deck, a LinkedIn banner and a conference stand. Not just a logo file.
Website and SEO
A site built to convert and to be found. Real structure, real copy, and the SEO groundwork that gets it ranking for what buyers actually search.
Partnerships and audience
Finding the partners and channels that put you in front of the right buyers faster than cold outreach alone can.
The order
Each layer needs the one beneath it.
- Foundation
The name and the look
Identity, voice and the basic kit. Everything after this points back to it, so it goes first or everything after it gets rebuilt.
- Built on it
The site and the search
A site that backs the name up when somebody checks, and the technical and content work that puts it in front of people searching for what you do.
- Built on that
The partnerships
Introductions and partners who already have the audience. This only works once the first two hold: a warm introduction to a weak site is a wasted introduction.
Proof
Where this has been done before.
Website, lead generation, CRM and conference representation.
Partnership coordinator for BUNQ entering the Spanish market.
Questions
Business development, answered.
Get started
Want business development handled properly?
Fifteen minutes, free, no obligation. You will leave the call knowing what we would do first.
