04 · Business development

The growth work that makes the sales work land.

Outreach converts far better when the buyer recognises the name and finds a website that backs it up. This is the brand, the site and the partnerships that carry it. The positioning those are built on is go-to-market work, and lives there.

  • Branding
  • Website
  • SEO
  • Partnerships
Timeline
Six to ten weeks
You own
The brand and the source
Then
It feeds the outreach
Presenting at an interactive touch table on an exhibition stand

What it includes

What you actually get.

  1. Brand and visual identity

    A coherent look that survives contact with a slide deck, a LinkedIn banner and a conference stand. Not just a logo file.

  2. Website and SEO

    A site built to convert and to be found. Real structure, real copy, and the SEO groundwork that gets it ranking for what buyers actually search.

  3. Partnerships and audience

    Finding the partners and channels that put you in front of the right buyers faster than cold outreach alone can.

The order

Each layer needs the one beneath it.

  1. Foundation

    The name and the look

    Identity, voice and the basic kit. Everything after this points back to it, so it goes first or everything after it gets rebuilt.

  2. Built on it

    The site and the search

    A site that backs the name up when somebody checks, and the technical and content work that puts it in front of people searching for what you do.

  3. Built on that

    The partnerships

    Introductions and partners who already have the audience. This only works once the first two hold: a warm introduction to a weak site is a wasted introduction.

Proof

Where this has been done before.

All client cases
Fintech

Partnership coordinator for BUNQ entering the Spanish market.

300+new users in the first 2.5 months
A local partner network built from nothingRead the BUNQ case

Questions

Business development, answered.

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