SemiconductorsTwo years growing LinkedIn, business development and onsite sales.
2 yearsand still running
A technical B2B audience that actually engagesRead the SilTest Semiconductors case
05 · Social media management
Show up every week, or do not bother showing up.
Social only works when it is relentless. We build the content plan, run the calendar, create and post, handle the replies, and report on what actually moved. The channel compounds instead of restarting every quarter.
What it includes
What you actually get.
Channel strategy
Which platforms deserve your effort, what each one is for, and the content pillars that give you something worth saying every week.
Content plan and calendar
Planned ahead and agreed with you, so publishing never depends on somebody finding a spare hour on a Friday.
Creation, posting and community
We write, design, schedule and publish, then handle the comments and messages that turn a post into a conversation.
Analytics and iteration
Monthly reporting on reach, engagement and what arrived as a qualified lead, with the plan adjusted against it.
The cycle
One month, then the same month again, sharper.
- Week one
Plan
The calendar for the month against what performed last month, what is happening in the business, and what the sales team needs the market to already believe.
- Weeks one to four
Make and post
Written, shot, edited, scheduled and published. Nothing waits on a reminder, and the calendar does not go quiet because somebody was busy.
- Every day
Reply
Comments, messages and the conversations that start in the replies. This is where the qualified leads actually come from and it is the part most agencies skip.
- Month end
Read it back
Reach, engagement and what arrived as a qualified lead, against the plan. What worked gets more of the next month. What did not is cut.
Then it starts again, planned against what the last month actually did rather than against the same template.
Proof
Where this has been done before.
Semiconductors
Live eventsThree years of on-site marketing and social for one of the largest AV shows in the world.
3 yearsof on-site marketing and social
Instagram challenges and trivia that pulled the floor inRead the Integrated Systems Europe case
Tech consultingWebsite, lead generation, CRM and conference representation.
4workstreams, one plan
Four workstreams run as one strategyRead the RCK Consulting case
Questions
Social media management, answered.
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