We took RatTech to market in Dubai and the Netherlands, from first pitch deck to signed pilots, with the UK lined up next.
Measured after one week of meetings in Dubai.
The challenge
RatTech had a strong product but no go-to-market structure for new markets: no sales materials, no pitch, and no local presence in Dubai or the Netherlands.
What we did
Six pieces, built in order.
Go-to-market strategy
Market entry plan for Dubai and the Netherlands, with the UK as a potential next market.
Sales enablement
Built the pitch and prepared the team on how to sell it.
Pitch decks
Multiple decks tailored to different audiences.
Sales materials
Flyers, info sheets and supporting documents.
Social media
Launched and started posting on their channels.
Website
Designed and built the website.
How it worked
Strategy first, meetings last.
- 01Strategy and positioning
- 02Materials and pitch built
- 03Team prepared to sell
- 04One week of meetings in Dubai
- 05Follow-ups and pilots
Get started
Entering a new market? Let's build your go-to-market.
Fifteen minutes, free, no obligation. You will leave the call knowing what we would do first.