First go-to-market, no sales function yet
The product is ready and nobody has sold it repeatably. You need to know who buys, what they need to hear, and what to do on day one rather than guessing in public.
01 · Go-to-market strategy
Know who buys, why, and in what order. Then launch.
A launch or a new market fails on the plan far more often than on the effort. We do the research, define who you are selling to, write the positioning, set the pricing and offer, choose the channels, and hand back a ninety day roadmap with the accounts to call and the numbers to judge it by. Then we can run it with you.
Who it is for
Two situations this is built for.
Expansion into a new country or segment
It sells at home. A new market has different buyers, different channels and different objections, and the plan that worked once does not transfer unchanged.
Not sure which you are? Answer seven questions
What it includes
What you actually get.
Market and competitor research
Size, structure and who is already winning. What they charge, how they sell, and where the gap is that you can hold.
ICP and buyer mapping
Who signs, who blocks, who uses it. The real buying committee rather than a job title, and the trigger that makes this urgent now.
Positioning and messaging
One sentence for what you do and who it is for, then the proof points and objection handling underneath it.
Channel and outreach plan
Which channels this buyer actually answers on, in what order, and what gets said on each.
Pricing and offer
What it costs, how it is packaged, and the entry offer that gets a first yes without discounting the real price.
Target account list
Named accounts and named people, researched against the ICP rather than scraped, so outreach starts with a list worth working.
90 day roadmap and KPIs
What happens in which week, who owns it, and the numbers that say whether it is working before the quarter ends.
How it runs
Three phases, ninety days.
- Weeks 1 to 4
Foundations
Research, ICP, positioning, pricing and offer. By the end of this phase you can say who buys, why, and what you charge, and defend all three.
- Weeks 5 to 8
First meetings
Target list built, channels chosen, messaging written and outreach live. The goal is real conversations with the right people, not volume.
- Weeks 9 to 12
Repeatable pipeline
What produced meetings gets scaled, what did not gets cut, and the roadmap moves from a plan into a process your team can run.
Free, two minutes
Check your GTM readiness
Seven questions, two minutes, a score and three next steps.
Proof
Where this has been done before.
Clean techGo-to-market for two new countries, and a week of meetings in Dubai.
60meetings in one week, UAE
Sixty meetings booked in a single weekRead the case
FintechPartnership coordinator for BUNQ entering the Spanish market.
300+new users in the first 2.5 months
A local partner network built from nothingRead the case
SemiconductorsTwo years growing LinkedIn, business development and onsite sales.
2 yearsand still running
A technical B2B audience that actually engagesRead the case
The other five
Questions
Go-to-market strategy, answered.
Four to six weeks for the plan itself, depending on how much research the market needs. The ninety day roadmap starts the moment it is signed off.
Either. Most clients have us build the plan and then run the first ninety days with the sales, content and events services. The plan is yours whether or not we execute it.
The structure is, the answers are not. A new country has different buyers, channels and objections. We did exactly this for RatTech in the Netherlands and the UAE.
A written plan covering research, ICP, positioning, pricing, channels and the target account list, plus a ninety day roadmap with KPIs. Yours to keep.
Get started
Want go-to-market strategy handled properly?
Fifteen minutes, free, no obligation. You will leave the call knowing what we would do first.